In an ever-evolving landscape where business and innovation intersect, few have navigated the terrain with the finesse and foresight of Liliya Kazikhanova. From a foundation in finance to a pinnacle in digital marketing and business consultancy, her career encapsulates the spirit of modern innovation and strategic acumen.
Early Foundations: Finance and Analytical Expertise
Born with an innate curiosity and a knack for problem-solving, Liliya Kazikhanova embarked on her professional journey with a diploma in Finance. Her early career was marked by roles as a Financial Analyst, where she honed her analytical skills and developed a deep understanding of financial management. Liliya Kazikhanova was responsible for gaining valuable insights into the financial operations of businesses. Her meticulous approach to financial analysis and cost-benefit analysis laid a robust foundation for her future endeavors.
Since 2008, over the next five years, Liliya Kazikhanova played a crucial role in creating business plans for new product launches, managing annual budgets, and conducting monthly forecasts to enhance profitability for Jaguar Land Rover Russia. Her ability to analyze financial data and provide actionable insights was instrumental in optimizing financial performance and supporting the company’s growth objectives. Her contributions were vital in establishing a solid financial foundation for the organization.
Transition to Digital Marketing: A Strategic Pivot
In 2013, Liliya Kazikhanova transitioned to the role of Digital Marketing Manager at Jaguar Land Rover Russia. This move marked a significant shift from finance to marketing, showcasing her versatility and strategic vision. As Digital Marketing Manager, Liliya Kazikhanova led the launch of online sales, making Jaguar Land Rover the first auto brand to achieve this milestone in the Russian market.
Business Consultancy: Guiding Startups and Small Businesses
In 2018, Liliya Kazikhanova embarked on a new journey as a Business Consultant for startups and small businesses. She leveraged her extensive experience to help clients optimize business processes, develop marketing strategies, and enhance her online presence. Her comprehensive approach to business consultancy enabled startups and small businesses to increase revenue and profitability, launch successful marketing campaigns, and build strong online reputations.
Beyond her professional roles, Liliya Kazikhanova has made significant contributions as a mentor and thought leader. She has shared her insights and experiences with the broader community.
